Founded – 2004, launched as a software in 2012
Wide range of users (2019) – 10 million
Monetization model – Freemium
Back in 2004, OkCupid was released as a frequent desktop dating solution. In 2012, it’s been additionally started being a software with the features and tips happens to be done by its internet variation.
In 2019, all dating apps tend to be just like Tinder. OkCupid just isn’t an exclusion. However, this has its very own particular features and unique selling proposition.
Dating mechanics. A person downloads an application, produces a username and begins filling in the profile. The consumer could link an Instagram account to your software, however the primary idea is to respond to an extremely long a number of certain questions. Many of them are regarding your expectations in terms of lovers’ responses when it comes to questions that are same. The consumer could elect to result in the answers general general public or conceal them after all, mark a number of the relevant questions as crucial therefore the remainder as optional.
From the part, OkCupid app compares responses and provides ratings to users so that you can produce a perfect match. There is certainly a slide-out menu where you could see individuals you may possibly like, however if you don’t wish to read pages or compare possible applicants, simply click quick match choice and select between a few photos chosen by the software. Leer más